In this analysis, Microsoft Advertising Insights will look at year-over-year changes in searches and clicks as well as specific trends across multiple European markets to determine how the pandemic has affected the Insurance category, specifically Business, Travel and Health Insurance. Some key findings include:
- With the second wave of potential lockdowns arriving, expect increased search and click volume for all insurance types (except travel related)
- Queries are shifting and often relate directly to COVID-19
- Competition in the insurance vertical is high
Download the PDF to read more about Insurance trends across Europe and recommended strategies for your campaigns.