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The Art and Science of Bing Ads reporting

Discover how to evaluate ad and keyword performance, track your budget and optimize your campaigns.

August 2017

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The Kevin Bacon approach to keyword attribution

Learn to discover which keywords are assisting in conversions, especially beyond (before) the last click.

August 2017

Two women speaking with a man in an office


The science of audience and attribution modeling

Start understanding the factors that influence your customers to take action.

August 2017

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How to brave disruptive digital transformation

Explore key trends shaping consumers of the digital age and how to use search as your modern marketer's multi-tool for digital transformation.

December 2016

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Humanize search to better connect with customers

Learn the three key trends of how the search experience is evolving and get tips for adapting your search marketing strategies.

April 2016