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Discover how to evaluate ad and keyword performance, track your budget and optimize your campaigns.
Learn to discover which keywords are assisting in conversions, especially beyond (before) the last click.
Start understanding the factors that influence your customers to take action.
Explore key trends shaping consumers of the digital age and how to use search as your modern marketer's multi-tool for digital transformation.
Learn the three key trends of how the search experience is evolving and get tips for adapting your search marketing strategies.