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White paper

Inclusive Marketing Whitepaper

We set out to understand if inclusive advertising drives trust, builds loyalty, and leads to purchase intent, along with ideas for application.

July 2020

White paper

Digital advertiser's guide to COVID-19

Considerations for advertising during (and after) the new coronavirus from Microsoft Advertising.

June 2020

White paper

Accelerate performance with trust, love, loyalty

We set out to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value.

June 2020

White paper

In Brands We Trust: The Intersection of Privacy and Trust

In this whitepaper, Microsoft and iProspect shares key findings of our survey that analysed over 25,000 consumers and responses from 16 countries across North America, South America, the European Union, Asia, and Africa. Download the full whitepaper today to discover the new value exchange that lies at the Intersection of Privacy, Customer Experience and Brand Trust.

May 2020

White paper

Dispelling 3 Myths of Modern Marketing

Smarter Customer Journeys Start with More Data and Fewer Myths

June 2019