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French travel in 2021: Coast to coast

May 2021

Travel is on the mend after COVID-19 effects. While 47% of people are planning to travel within their own country soon, they don’t plan to go far: 43% of travellers are planning to explore a new destination within their home region, most likely for safety precautions. Microsoft Advertising Insights compared domestic travel trends in 2019 to 2021 so advertisers can establish better expectations on how to connect with those searching for travel information in upcoming months.

Our main takeaway from the analysis found that people will mainly travel in their own country in upcoming months. French people travelling domestically are searching for a more “clustered” list of destinations, and a lot of these clustered locations are in coastal cities.

Don’t wait to capitalise on consumers looking to travel. Microsoft Advertising users are heavy consumers of travel content and over-index when asked about travel frequency, proving we’re a very valuable audience for Travel advertisers. Download the insights today to learn more.

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