Marketing nowadays is as much science as it is art. Online marketers are responsible for building captivating ad campaigns, while also optimizing them for better performance. As the responsibilities continue to grow, marketers are left feeling like they might need to clone themselves to keep up.
Luckily, Bing Ads is using artificial intelligence (AI) and machine learning to enable modern marketers to automate their marketing. Features like auto-bidding and automated extensions take your campaign goals and adjust your tactics to help your ads perform at their best — and to help you do more now than you ever could before. It’s like having a second set of marketing hands.