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Auto Search engine ON

November 2020

The automotive industry has been hit hard by COVID-19. Microsoft Advertising Insights took a look at autos search trends across Europe since the onset of COVID-19.

Some key findings:

  • Autos searches saw an increase in searches starting in June
  • Generic queries saw an earlier recovery
  • Top brands being searched has seen volatility
  • Alternative Fuel vehicle searches has seen a strong recovery


Download the PDF today to learn more about Auto searches in Europe and how to adapt your advertising plan.