The automotive industry has been hit hard by COVID-19. Microsoft Advertising Insights took a look at autos search trends across Europe since the onset of COVID-19.
Some key findings:
- Autos searches saw an increase in searches starting in June
- Generic queries saw an earlier recovery
- Top brands being searched has seen volatility
- Alternative Fuel vehicle searches has seen a strong recovery
Download the PDF today to learn more about Auto searches in Europe and how to adapt your advertising plan.