In the simplest terms, “Artificial Intelligence” means adding intelligence to machines.
Consumer experiences have been shaped by AI for years, from using Internet of Things (IoT) to put together a grocery list to booking a flight using a travel agent chatbot.
But how can marketers tap into artificial intelligence to create more valuable consumer engagements? Marketers now have access to a number of AI-powered tools to connect their customers in more personalised, yet more automated ways.
First, marketers need to develop fluency in AI’s most frequently used terms. Bing Ads put together an AI Glossary for marketers to employ intelligent search tactics and beyond.