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The 2021 travel outlook in Europe

January 2021

This analysis is focused on demystifying '2021' travel search interest on the Microsoft Advertising platform within key European markets (UK, DE, FR, NL).

This research aims to answer the following questions for the mentioned markets:

  • How are ‘2021’ travel searches evolving during this year, specifically in response to lockdowns?
  • What travel categories are fueling ‘2021’ travel search interest?
  • What are the top ‘2021’ travel destinations within each market?
  • How should I evolve my marketing strategy to reach these searchers?

Download the PDF to read more about 2021 Travel search trends in Europe and learn about how Microsoft Advertising can help you reach relevant searchers.

 Download the insights