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Help more customers find you

See how Microsoft Advertising search ads can attract customers your Google Ads campaigns can't.

  • 24.1% share.
  • 605 million monthly desktop searches.
Paid search for small business

Keep costs in check

We provide the tools that help you manage your campaigns against your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Microsoft Advertising offers you the control to make that happen.

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Only pay for clicks

Pay just when customers click your ad. No click, no charge.

No minimum fee

Start advertising with a budget that works best for your business.

Measure performance

Test keywords, bids, and timing to make the most of your ROI.

Budget by the day

Set a monthly maximum or adjust your spend on a day-to-day basis.


Control your costs

Bose turns up the volume on holiday sales with paid search

"We look at paid search as the vehicle that’s going to capture that in-market consumer when they start researching a product or when they’re ready to buy."

— Hilary Giesler, global digital marketing manager, Bose

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