Advertising

Skip to main content
Advertising
Sign in

We're empowering marketers around the world. Come work with us >

Sign up to boost business visibility with search ads

Microsoft Advertising can help build your small business and drive your success.

Sign up with Microsoft Advertising

See how Microsoft Advertising works

Icon of magnifying glass and laptop.

Customers search

Binoculars icon.

Customers see your ad

Icon of finger pressing button.

Customers contact you

What is Microsoft Advertising?

Help more customers find you

See how Microsoft Advertising search ads can attract customers your Google Ads campaigns can't.

  • 21.8% share.
  • 648 million monthly desktop searches.
Paid search for small business

Powerful network. Powerful benefits.

Man reading a mobile device near an indoor window.

Reach across devices

Connect with customers looking for your business anytime, anywhere, on any device.
Man with backpack hiking outdoors.

Go global or local

Reach people in the Microsoft Search Network everywhere or focus on cities, counties and areas within a certain distance from your business.
Woman smiling at a friend with cake

Easy to import

If you're already using another product like Google Ads, it's easy to pull that campaign into Microsoft Advertising.
Use Microsoft Advertising for your small business

Keep costs in check

We provide the tools that help you manage your campaigns against your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Microsoft Advertising offers you the control to make that happen.

Free sign-up

Sign up for Microsoft Advertising for free and control your account at every step.

Only pay for clicks

Pay just when customers click your ad. No click, no charge.

No minimum fee

Start advertising with a budget that works best for your business.

Measure performance

Test keywords, bids, and timing to make the most of your ROI.

Budget by the day

Set a monthly maximum or adjust your spend on a day-to-day basis.

 

Control your costs

Bose turns up the volume on holiday sales with paid search

"We look at paid search as the vehicle that’s going to capture that in-market consumer when they start researching a product or when they’re ready to buy."

— Hilary Giesler, global digital marketing manager, Bose

Read the insight

Import your Google Ads campaigns

Save time by importing your Google Ads campaigns into Microsoft Advertising to get ads live quickly.
lllustration of monitor screen showing Microsoft Advertising login page.

Sign in to your Microsoft Advertising account with your Microsoft account (or create one) to get started.

Illustration of monitor screen showing Import from Google Ads icon.

From within the Microsoft Advertising interface, select the Import from Google Ads option.

Illustration of monitor screen showing Google Ads login page.

Enter your Google Ads credentials and select the campaign you want to import.

Learn about importing Google Ads campaigns

Get started today

Give us a few details about your business to create a Microsoft Advertising account and get it up and running.

Sign up

 

Get started with Microsoft Advertising

Signing up is always free.