DMEXCO 2019 Trusted Partnership Interview Series: iProspect
23 October 2019
1-minute read
As part of the Trusted Partnership Interview Series at DMEXCO 2019, keynote speaker and author Jon Burkhart talked to Hansjörg Rampl (MD Germany, iProspect) and Philipp Zuschlag (Managing Partner, iProspect) about how advances in computer technology will change the digital marketing and advertising industry. They were also joined by Adrian Cutler (Director, Global Agency, Microsoft Search Advertising).
Titled, ‘Quantum advertising: how does quantum computing affect digital marketing’, Rampl and Zuschlag claimed that Hollywood fiction could soon turn into our everyday reality. “Minority Report is basically the area we might go to," Zuschlag said. “The whole advertising process is a lot more personalised for a consumer.”
Watch the full interview with Hansjörg Rampl, Philipp Zuschlag and Adrian Cutler below
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