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Bing Ads returns to Advertising Week Europe 2017 #BingThere #AWEurope

It seems a mere few months since we were up on the Picturehouse Theatre stages – but a year has indeed passed and we’re excited to be back at Advertising Week Europe for its fifth year running in London.
This year, the Bing Ads team is focusing on how to capture and apply emotional intelligence in our increasingly automated world.  We are honing in on the power and potential that artificial intelligence can bring. We are highlighting the strength of more human interactions with technology through the development of image, voice and emotional recognition, and how search intelligence is expanding to provide brands with a richer understanding of consumers and making it easier for brands to reach their audience effectively.

We will also be talking about where the impact of technology to our daily lives - from using technology to solve health issues, to the future job specification of the CMO, through to the changing role of search in the marketing mix.
These are all questions which will be addressed across the panels, presentations and sessions we are part of throughout the week, including…

TOWNHALL SERIES: D&AD Impact and Microsoft Present Innovative Technology For Good (Lyric Theatre on Tuesday 21st March, at 9:10am) Haiyan Zhang, Innovation Director at Microsoft and Jury president of D&AD will share her passion for using innovative technology for good, in a TownHall session bringing ‘Project Emma’ and Jude Pullen to together on the Lyric Stage to discuss collaborating on health issues with technology

Are You Experienced? (IPA Centenary Stage, Tuesday 21st March at 11am)
The panel ask what advertising should now look like in a world where people value experiences over ‘things’ and seek personalised relationships with brands. Microsoft’s Steven Woodgate, Marketing Manager at Microsoft, explore with Diageo, Bompas & Parr and others.

Marketing to the Future: A CMO’s roadmap to Digital Transformation (Fast Company Stage, Tuesday 21st March at 4:15pm)
Microsoft and Adobe take to the stage to explore how the digital age is transforming the role of a CMO - hosted by Grad Conn, GM and CMO Microsoft, he will be joined on stage by Simon Morris, Senior Marketing Director EMEA at Adobe, giving a sneak peak at what marketing AI will entail

Marketing To Emotions: The Humanity In The Data (The Guardian Stage, Tuesday 21st March at 4.15pm)
Microsoft’s UK CMO will joined by be on a panel with Oracle, Adobe and Mastercard to discuss the emotional capabilities of automated systems, and the importance of using data to emotionally connect to consumers

Millennials: Meet Your Future Boss (Fast Company Stage, Wednesday 22nd March at 10.15am)
The Future Laboratory brings together Microsoft and Bauer Media to talk about the changing face of the workplace. Paul Davies, Consumer Marketing Director at Microsoft, Nikki Austen, Brand and Innovation Consultant at the Future Laboratory, and Rebecca Holman, editor at The Debrief, Bauer Media, get together to discuss

Emotional Intelligence: The Next Data-Driven Revolution in Marketing (Shutterstock Stage, Wednesday 22nd March at 2:45pm)
Microsoft’s Aaron McGrath joins the Foresight Factory to review the trends and findings from their latest report with Sensum, looking at Emotionally Intelligence brands.

Realising the Human Potential: Technology’s Cognitive Capabilities (The Guardian Stage, on Thursday 23rd March at 2pm)
Ravleen Beeston, UK’s Head of Sales at Bing Ads will discuss advancements in voice, image and emotion recognition, and how the resultant complexity for marketers also comes with new layers of opportunity
During the event we will be bringing to life these conversations, sharing insight, infographics and images on our Twitter, Facebook and Instagram, so make sure to follow the hashtag #BingBites and #BingThere.

Finally, there will also be announcements, commentary and summaries of the week’s goings on posted here to our Bing Advertising blog - stay tuned for updates throughout the week, even if you’re not planning to attend.