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Microsoft Advertising Blog

Axel Steinman

VP International Strategic Search Sales, Microsoft Search Advertising

BLOG POSTS BY Axel Steinman

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Bing returns to Advertising Week Europe 2018

Advertising Week Europe has come around again for its sixth year – and this year Bing is showing up bigger than ever before. Demystifying artificial intelligence (AI), considering conversations around talent and diversity in the advertising industry and answering questions about what the future of search will look like, are just a few of the topics which we will be contributing to over the week.

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Brands, bots and banter – why marketers should chat

The CMO’s role is changing to view growth and revenue as a top priority and as such the objective is to build a natural, tailored experience that harnesses data representing a complete view of the customer across all channels. Let's explore.

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The Power of Search for Marketing

Search advertising represents the majority of all adspend today and is set to grow $60B by 2021.* With good reason. Search intelligence is a source of insight, drives real-time consumer actions and enables marketers to connect to the people that matter today. What is more, search is integral to powering Artificial Intelligence, helping make the connections between people, places, things and brands.

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Top three themes discussed at 2017’s Advertising Week Europe

We’re sad to say that Advertising Week Europe is over for another year – but what a successful week it was for Bing and Microsoft! We led keynotes, participated in panel sessions, hosted partners and customers, made a lot of valuable connections and shared our insights – not to mention the pleasure of hosting the famous Wrap Party at KOKOs!

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Bing Partner Program launches across EMEA

Over the past year, Bing has continued its momentum in global growth to truly become bigger than you think. Currently holding over 25% market share in the United Kingdom and over 10% in an additional 6 markets across Europe, Bing’s open partnership approach continues to foster an ecosystem of valuable business collaboration that includes agencies, resellers and tool providers, to help advertisers and partners get the most out of Bing Ads

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