In response to customer feedback, we've delayed the deprecation of subaccounts in Hotel Center, and the new date is now April 8th. After this date your subaccounts in Hotel Center will no longer run.
Happy new year 2024 from Microsoft Advertising! We hope your year has gotten off to a wonderful start.
For this January product roundup, we’re focusing on one upcoming update to share—an exciting new way to run your Lodging campaigns from Microsoft Advertising.
More product updates will be shared in future monthly blog posts, which will be posted on the first Tuesday of every month in 2024.
In the meantime, you can review our past posts in the Microsoft Advertising Blog to learn about interesting highlights and updates, and look for an upcoming Product roundup live webcast on Wednesday, 31 January recapping the past few months in Microsoft Advertising product releases. Hope to see you there.
Hotel Centre subaccounts deprecation by 6 February 2024
As we strive to improve and innovate our products, we’re changing how you set up and manage Hotel Price ads and Property Promotion ads.
Starting 6 February 2024, we’re deprecating the creation of subaccounts and bid management in Hotel Centre, and the only way to manage these lodging solutions will be through our new enhanced offering, Lodging campaigns.
After this deadline, your subaccounts in Hotel Centre will no longer run. Note that you’ll still use Hotel Centre to manage your feeds, such as uploading and editing your property feed or verifying your transaction messages.
Benefits of Lodging campaigns
- Cross-platform parity: Streamline Hotel Price ads and Property Promotion ads campaign management across platforms with ease. New campaign architecture will enable model and functional parity with Google Ads Hotel campaigns.
- New ad distribution options: Increase your reach to more travellers by expanding to our audience ads and other syndicated search partners, leading to additional engagement with your offerings and more bookings.
- New targeting opportunities: Use remarketing lists that are already active in your Microsoft Advertising search campaigns to increase your reach and online sales.
- More control: You now have the ability to run separate Hotel Price ads and Property Promotion ads campaigns.
To ensure a smooth transition by 6 February, we have the following recommendations
- Recreate your legacy Hotel Centre subaccounts as Lodging campaigns. Use the About lodging campaigns guide for help—There’s no need to re-upload your Assets/Feeds, as they’ll remain active in Hotel Centre.
- Update your URL Tracking at the account/campaign level, as needed. See What tracking or URL parameters can I use? for more information.
- We recommend leaving your Hotel Centre subaccounts to run a further one to two weeks, while your Lodging campaign traffic picks up. (Tip: Increase your bids slightly for Lodging Campaigns to help volume.)
- After new campaigns ramp up, reduce Hotel Centre budget to $0 and delete the subaccounts.
We’re excited about the possibilities that Lodging campaigns offer and look forward to continuing our partnership to drive your success. If you want to hand raise for lodging solutions, see the enrolment form.
Throughout the migration process, whether you contact your account team or our ad support team, we’ll be on hand to assist with any inquiries or concerns you may have.
That’s all for now. We’ll see you back here on 6 February, with our next product roundup, and don’t forget to attend the upcoming live product roundup webcast on Wednesday, 31 January.
Have a great start to the new year!
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