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Microsoft Advertising Blog

Tina Aird

Senior Marketing Manager, Microsoft Advertising

BLOG POSTS BY Tina Aird

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Covid-19: Consumer trends & insights for Europe - April 29

In this COVID-19 Insights weekly instalment we feature new ‘Isolated Life’ trends around beauty products, updates to home appliances and the health and fitness categories. In addition, within our ‘Financial Realities’ section we look at new ways online users are saving money through the decisions they make.

These insights help you understand what is important to your audience today and provide you with the information you need to make more informed decisions about how to adapt your marketing strategies in the most effective way.

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A woman using a laptop

COVID-19: Consumer trends and insights for Europe

We are pleased to share our latest insights into consumer behavioural shifts during the COVID-19 pandemic across Europe. Understanding your audience better helps you as advertisers to make more informed decisions about how to adapt your marketing strategies in the most effective way.

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West London Mission, transforming lives since 1887.

Bing Ads helps the homeless through the West London Mission

Microsoft cares about addressing critical issues facing our local communities and the world around us. Our employees demonstrate a passion for empowering people, preserving our planet and supporting non-profit organizations that serve the public good.

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