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Microsoft Advertising Blog

Tina Aird

Senior Marketing Manager, Microsoft Advertising

BLOG POSTS BY Tina Aird

Page 2 of results

A store owner proudly displays a patterned blue saree for sale in his market stall in Agra, India.

Announcement: Launch of Microsoft Advertising UK retail hub

The retail sector has been facing a lot of volatility during the coronavirus pandemic. The digital transformation of retailers has accelerated, and an increasing number of consumers are shopping online. 

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What is the new normal in travel?

Recent lockdowns across the world have imposed restrictions on closing travel and personal mobility. These key findings provide a useful checklist for advertisers to connect to these consumers as they continue to use search to secure travel plans.

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COVID-19: EMEA insights and advertising tips – July 2

Understanding European consumer sentiment provides deeper insight into your target customers. Our series continues with this week’s key trends on: consumers are back in the market for cars, pet insurance searches rocket in the UK, brand and generic search term evolution in travel worldwide, deals and cost changes brand behaviours and finally a finance rebound analysis.

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New findings reveal consumers want a holiday and live sustainably

Consumers tell us they miss their family and friends more than dating during lockdown, they are more likely to book a holiday than buy a new mobile phone and being sustainable is more important than financial security.

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COVID-19: EMEA insights and advertising tips – June 11

As countries are slowly recovering from COVID-19, some key changes are taking place in the consumer behaviour around apparel, online gaming, electronic device, real Estate and Internet and broadband searches

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