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Microsoft Advertising Blog

Stein Broeder

Sr. Marketing Communications Manager, Microsoft Advertising

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A female employee talking on a video call with hand sanitizer on her desk, socially distancing from others.

2021 consumer trends + econometrics

Consumers have a cautious optimism in 2021. They see the light at the end of the tunnel but understand they need to have a healthy amount of hesitation along the way. The Microsoft Advertising 2021 Consumer Trends Report has been updated with econometrics data to make sense of this phenomenon.

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Webcasts: Get ready for the festive season

This is one of the busiest times of year for digital marketers and we want you have the latest insights and feature updates to be sure you are ready for the fast approaching holiday season. Here is a roundup of some of our recent digital events, all available on-demand, to help you get prepped.

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SMX Next Conference, A virtual event for tech-driven search marketing.

SMX Next: Conference recap

This year, the Search Marketing Expo (SMX) went all-digital with their annual summer conference. Speakers presented actionable tactics to drive more traffic, leads and sales, and taught attendees about emerging technology and advancements in search platforms.

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family sitting together; father feeding a baby

Respond, recover, reimagine and rebuild

With COVID-19, one thing that is true is that there are a lot of unknowns, so we developed The digital advertiser's guide to COVID-19 to help you react and respond to trends in consumer behaviours and consider different search strategies and tactics.

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Webcast: The digital advertiser’s guide to COVID-19

As consumers are spending more time at home, search is growing in increasing importance. And as you begin to consider what the next steps are for your business, we want you to be fully prepared, no matter what stage you’re in.

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