Shelby Gagnon

We all know shopping has changed now that digital and mobile access provide close to real-time price and product information. When we took a look the latest retail stats, one thing stood out: the line between online and in-store shopping is...

Summer's back-to-school shopping season is the second-brightest period for retailers. When paired with the sales tax holidays, the combined season gives shoppers an opportunity to save even more on much needed school supplies, and gives retail...

For children, there is nothing more depressing than seeing back-to-school shopping displays and advertisements as summer vacation kicks off. For parents and retailers, there is nothing better. Back-to-school is a retailer’s dream – the 2nd...

Did you know that this year marks the 100th anniversary of Mother’s Day? Hats off to President Woodrow Wilson for signing a bill to recognize Mother’s Day as a national holiday in 1914![1] Mother's Day is the 3rd largest retail holiday, to the...

If you’re anything like me, you were glad to survive the holiday season, kick off the New Year, and are amazed that spring is just around the corner – which means it’s time for a digital spring cleaning of your Bing Ads accounts. 1. Dust off...