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Microsoft Advertising Blog

Cristiano Ventura

Sr. Product Marketing Manager, Microsoft Advertising

BLOG POSTS BY Cristiano Ventura

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Leverage Optimization Score to help guide your account management

Get started with Optimization Score, a new feature to estimate how well an account is set to perform. Learn about your account optimization status and actions you can take to improve it. Now available for accounts and campaigns on the Recommendations tab.

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The rise of the conscious traveler

If you’re in the business of promoting tours and activities, you know it’s vital to get your offer in front of the right person at the right time. To help you achieve this, we’re excited to announce the open beta of a new ad type: Tours and Activities Ads.

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No luck needed: Setting up a successful campaign

Spend more time celebrating St. Patrick’s Day and less time wondering about how to build a Microsoft Advertising campaign. Learn how our intelligent advertising products save time and make your campaigns perform well. Don’t leave it to luck!

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Coming changes to your budget strategy features

Microsoft Advertising will be deprecating the Accelerated budget strategy by October 31, 2019 for Search, Dynamic Search Ads (DSA) and Shopping campaigns. After this migration, campaigns will start serving as Standard regardless of the chosen strategy type.

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