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Keep up with your on-the-go audience

Mobile searchers are your customers. They shop, research and buy in real time and on the move, now faster than ever. In fact, half of all smartphone usage in Canada is done shopping and searching outside of the home.  Even in-store, 41% of Canadians look up product information, 37% compare prices, and 29% look up product reviews.

With Microsoft Advertising mobile advertising, you can expand your reach to millions of these potential customers.

Mobile search influences throughout the consumer buying process

Microsoft Research and IPSOS, a market research firm, led an in-depth study with global mobile users to understand how smartphones influence the consumer’s path to purchase. We found that consumers rely on their mobile devices throughout all the stages of this process.

70% of mobile conversions happen within five hours of mobile search

This shortened conversion cycle reflects the added urgency of mobile searches. Whether a phone call, store visit or purchase, mobile users are ready to act immediately.

Mobile advertising with Microsoft Advertising lets you be there to influence a shopper’s decisions in their “mobile moment."

See how customers use their smartphones during a purchase decision:

Shop: Looking for a product or service.
Share: Getting input from friends, family or social media.
Navigate: Route-finding to the store.
Purchase: Buying the product or service.
Evaluate: Giving feedback about their purchase.

Diagram showing the five steps of the purchase process: shop, share, navigate, purchase, evaluate.

Mobile search share is growing across Microsoft Search Network

Mobile searches represent one third of the overall queries across the Microsoft Search Network. Microsoft Advertising continues to invest in growing its overall search volume organically, through strategic and syndication partnerships, and across all major smartphones and operating systems.

Partnerships = billions of mobile searches each month

Bing’s strategic partnerships with industry leaders like Apple, Amazon and Yahoo add to the mobile search share in the network.

  • Apple: Bing provides image search results for Siri on Apple devices.

  • Amazon: Bing is the default search for Kindle Fire devices.

  • Yahoo: Since 2009, Bing has powered paid and organic search results across all of Yahoo’s proprietary and syndication networks, including Yahoo mobile.

Illustration of company logos showing partnerships between Bing and companies like Apple, Amazon and Yahoo.

Reach searchers on all mobile platforms

Microsoft Advertising reaches all major mobile operating systems, dozens of OEMs and thousands of models. In fact, 70% of Microsoft Advertising mobile queries are from iOS platforms.

Logos and partial screenshots of Windows Phone, iPhone and Android smartphone.

Campaign strategies to reach mobile consumers

  • Add your phone number.
    Put a clickable number in your ads with Call Extensions, to make it easy for customers to call you.

  • Target smartphones and tablets.
    Set bids to auto-adjust when your ads have a chance to appear in front of a mobile customer.

  • Focus on location.
    With mobile targeted advertising, you define the geographic location where your ads will appear. With Location Extensions, you can help nearby customers easily find you.

  • Be mobile-friendly.
    Make your website look and work well on smaller, touch-screen devices.