Keep up with your on-the-go audience
Mobile searchers are your customers. They shop, research and buy in real time and on the move, now faster than ever. In fact, half of all smartphone usage in Canada is done shopping and searching outside of the home. Even in-store, 41% of Canadians look up product information, 37% compare prices, and 29% look up product reviews.
With Microsoft Advertising mobile advertising, you can expand your reach to millions of these potential customers.
Mobile search influences throughout the consumer buying process
Microsoft Research and IPSOS, a market research firm, led an in-depth study with global mobile users to understand how smartphones influence the consumer’s path to purchase. We found that consumers rely on their mobile devices throughout all the stages of this process.
70% of mobile conversions happen within five hours of mobile search
This shortened conversion cycle reflects the added urgency of mobile searches. Whether a phone call, store visit or purchase, mobile users are ready to act immediately.
Mobile advertising with Microsoft Advertising lets you be there to influence a shopper’s decisions in their “mobile moment."