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The Art and Science of Maximizing Audience Volume

  Webcast hosted by ON24 , Tips & Tricks

Strategically optimize for the new Verizon Media audience

Webcast overview

Duration: 40 minutes
Available: On Demand

Summary

Are you interested in learning how you can reach a broader audience across networks? And how you can create campaigns with a single, global platform?

Join Pedro Bojikian, Sr. Product Marketing Manager at Microsoft and Carly Maverick, Sr. Sales Director at Microsoft, as they discuss the recent Microsoft and Verizon Media search partnership and how this enhanced partnership will make it easier for marketers to manage search engine marketing campaigns. By aligning campaigns under Bing Ads, marketers will benefit from the deep audience understanding contained in the Microsoft Graph, and from Microsoft artificial intelligence (AI) capabilities that help connect you to the right audience with the right message, across any device.
 

We'll cover a variety of topics, including:

  • New partnership overview
  • Expected migration timeline
  • Volume increase
  • How to get ready

Register now  

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Speakers

Pedro Bojikian

Pedro Bojikian

Sr. Marketing Manager
Microsoft, Bing Ads

Pedro Bojikian leads marketing for search partners at Microsoft, working with both advertisers and publishers. Pedro has over a decade of experience running marketing for digital services and advertising management. He started his career at Microsoft in Brazil, and was invited to join the Microsoft team in Redmond in 2011.

Carly Maverick

Carly Maverick

Sr. Sales Director
Microsoft, Bing Ads

Carly is the Senior Sales Director for Microsoft Search Advertising in the Southwest region. Based in Los Angeles, Carly oversees a Sales Team of Account Managers and Account Executives in service of regional Strategic clients, as well as the Business Development Team aligned to the national development of our Microsoft Audience Network. Carly graduated from Northeastern University and prior to joining Microsoft she led Search, Native and Display account teams at both Yahoo and Time Inc. Her passion for innovation as a way to solve business challenges has allowed her to become an advocate for clients internally in product development as well as an expert on our shift to an Audience-first marketplace.

Stein Broeder

Stein Broeder

Sr. Marketing Communications Manager
Microsoft, Bing Ads

Stein Broeder manages content for the search engine professional audience at Bing Ads. For the past three years, he has been responsible for bringing over a dozen new Bing Ads features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry.