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The Art and Science of Audience Solutions

  Webcast hosted by ON24 , Tips & Tricks

Broaden your reach with Microsoft Advertising

Webcast overview

Duration: 56 minutes
Available: On Demand

Summary

Audience solutions from Microsoft Advertising help you connect meaningfully with the people who matter to you. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging and personalized experiences that value people.
 
Join the webcast to learn more about how you can build your brand and drive purchases on the Microsoft Audience Network. With audience solutions powered by the Microsoft Graph and artificial intelligence (AI), Microsoft Advertising provides effective, scalable and rapidly evolving solutions, and the only native advertising solution designed and built by a trusted search platform.
 
You'll learn more about:
 
  • The native ad industry.
  • Microsoft Audience Network best practices.
  • Audience solutions product updates.
  • Success stories, with principles you can apply to your business

What sets Microsoft Advertising apart is the rich user understanding that powers high performance. The Microsoft Graph consists of robust data sets, including search and web activity, LinkedIn professional profiles, demographics and more. The data is continually updated based on user activities. By mapping audience data on an enormous scale, the Microsoft Graph helps us spot trends and uncover insights, helping you to more effectively reach your customers.
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Speakers

Melanie Deziel

Melanie Deziel

Founder
StoryFuel

Melanie is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams and practices. She travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc.’s 35 U.S. Magazines. Learn more about Melanie at www.storyfuel.co.

Shelby Gagnon

Shelby Gagnon

Sr. Product Marketing Manager
Microsoft Advertising

Shelby is a Senior Product Marketing Manager focused on Audience Targeting, like Remarketing, In-market Audiences, Custom Audiences – and more exciting things to come! She has been part of the Microsoft Advertising team for 4 years, working in roles across retail vertical marketing, audience, seasonal insights, content marketing, and product marketing. She’s also passionate about empowering women in leadership and girls in STEM. Follow her on Twitter at @ShelbyGagnon.

Carly Maverick

Carly Maverick

Sr. Sales Director
Microsoft Advertising

Carly is the Senior Sales Director for Microsoft Search Advertising in the Southwest region. Based in Los Angeles, Carly oversees a Sales Team of Account Managers and Account Executives in service of regional Strategic clients, as well as the Business Development Team aligned to the national development of our Microsoft Audience Network. Carly graduated from Northeastern University and prior to joining Microsoft she led Search, Native and Display account teams at both Yahoo and Time Inc. Her passion for innovation as a way to solve business challenges has allowed her to become an advocate for clients internally in product development as well as an expert on our shift to an Audience-first marketplace.

 
Tom Costello

Tom Costello

Sr. Account Executive
Microsoft Advertising

Tom Costello is a senior digital media professional with nine years of experience across display and search advertising. He has deep expertise in data/audience strategy, programmatic advertising and helping clients exceed their KPI's via the digital environment.

Stein Broeder

Stein Broeder

Sr. Marketing Communications Manager
Microsoft Advertising

Stein manages content for the search engine professional audience at Bing Ads. For the past three years, he has been responsible for bringing over a dozen new Bing Ads features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry.