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The Art and Science of AI & Automation

  Webcast hosted by ON24 , AI insights , Tips & Tricks

Webcast overview

Duration: 33 minutes
Available: On Demand


Are you interested in learning more about the reason behind a significant change in your account performance but don’t have the time to investigate? Do you want to know what your competitors are up to and how they compare with you? Have you heard the artificial intelligence (AI) and automation hype but want to know what these advances in technology really mean for your business?

Then you should join us for the Art and Science of AI & Automation webcast. Microsoft Advertising tools harness the power of AI to provide personalized recommendations for your campaigns using machine learning and the Microsoft Graph. Each month, thousands of clients take advantage of the helpful suggestions curated and tailored just for their ad campaigns. Now you can too. Plan smarter customer journeys with targeting that’s based on audience intent and tools that automate media optimization. We help you turn data into better-performing marketing campaigns.

We'll cover the following features and more:
  • Google Import 
  • Dynamic Search Ads
  • Broad Match
  • Competition tab
  • Performance targets
  • Performance insights
  • Recommendations

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Kevin Salat

Kevin Salat

Product Marketing Manager
Microsoft Advertising

Kevin is a Product Marketing Manager at Microsoft with a focus on seamless experiences for getting up and running on Microsoft Advertising, from the agency and billing space to Google import. Kevin has been in online advertising for three years, starting with managing retail paid search campaigns at iProspect in Chicago and making his way to the Pacific Northwest to join Microsoft Advertising. He graduated with degrees in Marketing and Chinese from the University of Notre Dame. Follow Kevin on Twitter @kjsalat.

Cristiano Ventura

Cristiano Ventura

Sr. Product Marketing Manager
Microsoft Advertising

Cristiano is a Senior Product Marketing Manager at Microsoft Advertising and is responsible for marketing and go-to-market initiatives for Microsoft Advertising products and features. He has been at Microsoft for almost 14 years and has worked in advertising for the North America, Latin America, European, and Asian-Pacific markets for several different teams. He’s fluent in Italian and English, and has degrees from the Kellogg School of Management, LUISS Guido Carli University and the Università Cattolica del Sacro Cuore.

Stein Broeder

Stein Broeder

Sr. Marketing Communications Manager
Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Bing Ads. For the past three years, he has been responsible for bringing over a dozen new Bing Ads features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry.