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Microsoft Advertising quarterly API webcast - June 2019

  Webcast hosted by ON24 , Tips & Tricks

A roadmap of current and upcoming features and resources

Webcast overview

Duration: 41 minutes
Available: On Demand

Summary

Please join the API program manager team to learn about exciting new features coming soon to the API roadmap. We’ll explore features that are currently available as well as several that will be piloting and releasing soon. 

This webcast will provide you with a clear understanding of upcoming features and the value they can bring to your Microsoft Advertising campaigns. Along with a view of the API features coming soon and those recently updated, we’ll also provide an estimated timeline as to when features will become available, so you’ll have the building blocks needed to develop the solution that works best for you.
 

Agenda:

Coming soon:

  • Audience roadmap
  • Campaign-level association for audience targeting
  • Main goal selection for automated bidding
  • Parallel tracking
  • Final URL suffix
  • Prominence metrics
  • Work Accounts
  • Customer Hierarchy and Shared library
  • Responsive search ads

 

Feature updates:

  • Action Extensions
  • Bing Ads API v13

 

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Speakers

Lisa Sanner

Lisa Sanner

Operations Program Manager,
Technology Partners

Aswath Mohan

Aswath Mohan

Principal Program Manager

Nan Li

Nan Li

Senior Program Manager

Rosé Dorleans

Rosé Dorleans

Program Manager

Nahva Tecklu

Nahva Tecklu

Program Manager

Marianne Aubin Le Quere

Marianne Aubin Le Quere

Program Manager

Xin Zhang

Xin Zhang

Senior Program Manager

Joe Damiani

Joe Damiani

Program Manager

Akshaya Pragadeeshram

Akshaya Pragadeeshram

Program Manager

Sachin Tayade

Sachin Tayade

Principal Program Manager