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The Rise of Bots

August 2017

It’s a given that personalized service is key to great customer service, but as it turns out, we can better personalize service without human interaction. In just two years, customers will manage 85% of their relationship with an enterprise without interacting with a human.

Bots built into digital assistants and mobile phones are powered by artificial intelligence, giving them the ability to predict customer behaviors and preferences. Essentially, bots are empowering marketers to forge stronger relationships with customers and will soon be an integral part of the digital experience. Marketers face big opportunities and challenges with bot technology. See how modern organizations are embracing this emerging technology in The Rise of Bots G-book.

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