Since launching in 2010, Lenskart has been committed to “reframing the future of eyewear” with its impressive robo-made glasses, tech-powered experiences like 3D try-on, and passion for eyecare. The brand is known for the superior quality and wide variety of their eyewear products at affordable prices. The last decade has seen Lenskart make ambitious strides to establish itself as one of the top three optical retailers in India, serving 100,000 customers a month.
Lenskart turned to Microsoft Advertising to further its mission to make designer eyewear accessible to every Indian and to grow their customer base. Unleashing the power of Search, the brand aimed to strengthen its presence in the Indian market while acquiring new customers with a significant increase in return on ad spend (ROAS).