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Marketing with Purpose

Trust helps brands connect with people. It goes beyond protecting people’s data. It’s about understanding their values and making people feel recognized and respected. When you broaden your view on trust, you build loyalty and create business value. That’s Marketing with Purpose.

The Intersection of Privacy and Trust in the Age of the Empowered Consumer

Marketers are focused on personalizing customer interactions, but a gap exists between consumer expectations and the perceived value of sharing personal data. Learn more in Consumer Privacy & Trust research from Microsoft Advertising and iProspect.
 Read the whitepaper

Brand strategy for a global emergency: Help people survive and thrive

To help your business survive and thrive in a global pandemic, we explore lessons from psychology, the skillset of first responders, and the art of storytelling.
 Read the full blog

Diagram showing purchase consideration at the intersection of loyalty, trust, and love.

Maximizing purchase consideration through the trust curve

Trust is pivotal between a brand and its consumers. It serves as the foundation for love and loyalty, which lead to purchase consideration. Learn about the trust curve, which demonstrates consumer expectations that build the laddering effects of trust, love and loyalty.
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Customer spotlight: Sensis delivers digital marketing to SMBs

Sensis is Australia’s leading platforms and marketing services company. Because of its excellent results and strong partnership, Sensis received the '2020 Global Channel Partner of the Year' award from Microsoft Advertising.
 Read their story

Personalize with purpose: Building trust that drives business value

Today’s savvy consumers expect you to protect their privacy and deliver individualized experiences. This expectation creates a formidable challenge — and a significant opportunity. Learn how to build more authentic, personal connections.
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Inclusive Marketing: Five mindset shifts every brand can make

After conducting research studies on inclusion and the effects in advertising, we’ve learned that it’s time to change the way we think about our customer relationships. Learn five mindset shifts to get you on your way to Marketing with Purpose.
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COVID-19 insights and resources for advertisers

As consumers remain home, search has grown in increasing importance. Our goal is to provide you with regularly updated insights and trends to allow you to make informed decisions for your business.

 See the latest insights