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Microsoft Search Network data

October 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Global

comScore market data for PC Users

14.7 billion Monthly PC searches
653 million Unique PC users
18.3% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

54% use search engines for online product research

Brand discovery

37% use search engines for brand discovery

All demographics

Age

73% are under the age of 45

Gender

44% are female and 56% are male

Education

34% graduated from college

Income

36% have household income in the top 25%

Marriage

54% are married

Children

59% have children living at home

LGBTQ+

3% identify as LGBTQ+

Disabilities

18% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

36% are planning to purchase insurance in the next 3 months

Auto demographics

Age

81% are under the age of 45

Gender

43% are female and 57% are male

Education

37% graduated from college

Income

44% have household income in the top 25%

Marriage

62% are married

Children

67% have children living at home

LGBTQ+

3% identify as LGBTQ+

Disabilities

22% report having a disability

Decision Makers

52% are business decision makers

Executives

26% are senior business decision makers

B2B demographics

Age

74% are under the age of 45

Gender

40% are female and 60% are male

Education

46% graduated from college

Income

46% have household income in the top 25%

Marriage

65% are married

Children

70% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

15% report having a disability

Health Insurance

29% are planning to buy health insurance

Mortgage

11% are planning to refinance

Finance demographics

Age

74% are under the age of 45

Gender

39% are female and 61% are male

Education

48% graduated from college

Income

50% have household income in the top 25%

Marriage

57% are married

Children

63% have children living at home

LGBTQ+

3% identify as LGBTQ+

Disabilities

11% report having a disability

Domestic Travel

44% planning to purchase a domestic vacation

International Travel

28% planning to purchase an international vacation

Travel demographics

Age

77% are under the age of 45

Gender

44% are female and 56% are male

Education

40% graduated from college

Income

43% have household income in the top 25%

Marriage

54% are married

Children

61% have children living at home

LGBTQ+

4% identify as LGBTQ+

Disabilities

15% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

72% are under the age of 45

Gender

45% are female and 55% are male

Education

40% graduated from college

Income

41% have household income in the top 25%

Marriage

56% are married

Children

61% have children living at home

LGBTQ+

3% identify as LGBTQ+

Disabilities

15% report having a disability

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