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White paper

Accelerate performance with trust, love, loyalty

We set out to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value.

June 2020

White paper

In Brands We Trust: The Intersection of Privacy and Trust

In this whitepaper, Microsoft and iProspect shares key findings of our survey that analyzed over 25,000 consumers and responses from 16 countries across North America, South America, the European Union, Asia, and Africa. Download the full whitepaper today to discover the new value exchange that lies at the Intersection of Privacy, Customer Experience and Brand Trust.

May 2020

White paper

Digital advertiser's guide to COVID-19

Considerations for advertising during (and after) the new coronavirus from Microsoft Advertising.

May 2020

White paper

Dispelling 3 Myths of Modern Marketing

Smarter Customer Journeys Start with More Data and Fewer Myths

June 2019

White paper

2019 Voice Report

From answers to actions: customer adoption of voice technology and digital assistants in 2019.

April 2019

White paper

Marketing in the era of digital assistants

Learn how brands should adjust their strategy as digital assistants increase in adoption, capabilities and usefulness to consumers.

October 2018

White paper

Differentiating your brand with EQ

Intelligent agents are here to stay. Find out how brands can create emotionally engaging experiences to deepen their customer relationships.

September 2018

White paper

Emerging digital consumers and finance

Is your financial services company ready for the emerging digital consumer? With BingAds and Accenture be at the top of your game.

September 2018

Shooting star across a night sky

White paper

The Next Revolution of Search

Bing, in partnership with Econsultancy, is excited to bring you The Next Revolution of Search: How automation, AI and a narrowing window for advertising will remake marketing.

January 2018

Woman on bench talking on phone

White paper

Prioritize search to boost ROI

Discover how search amplifies other marketing channels

March 2017