Ad insights from the experts

White paper

Shopping behavior has evolved in recent years, with COVID-19 disrupting how consumers engage with brands. Learn more about why unification is the future of retail media.

January 2023

White paper

Microsoft Advertising wanted to know how the consumer journey had shifted. Learn about the results of the study and how to adapt to the new trends.

April 2022

White paper

We set out to understand if inclusive advertising drives trust, builds loyalty, and leads to purchase intent, along with ideas for application.

July 2020

White paper

Considerations for advertising during (and after) the new coronavirus from Microsoft Advertising.

June 2020

White paper

We set out to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value.

June 2020

White paper

In this whitepaper, Microsoft and iProspect shares key findings of our survey that analyzed over 25,000 consumers and responses from 16 countries across North America, South America, the European Union, Asia, and Africa. Download the full whitepaper today to discover the new value exchange that lies at the Intersection of Privacy, Customer Experience and Brand Trust.

May 2020

White paper

Smarter Customer Journeys Start with More Data and Fewer Myths

June 2019

White paper

From answers to actions: customer adoption of voice technology and digital assistants in 2019.

April 2019