Shoppers are not only buying online, they’re now more comfortable than ever purchasing luxury items online. Over the last 18 months, Microsoft Advertising surveyed shoppers across five categories, including Jewelry and Watches, Handbags and Leather Goods, Apparel, Cosmetics, and Wine. We’ve learned more about who is purchasing, their behaviors, and the best ways to connect with them.
Our findings include:
- Online purchasing of luxury goods will increase at a high rate.
- When exposed to ads, if enticed to take action, the luxury shopper goes first to search.
- Shoppers who use multiple search engines spend more.
Learn more about luxury shoppers and how Microsoft Advertising can help you reach this audience.