June 23, 2022
With the pandemic affecting almost every vertical the last two years, Microsoft Advertising took a deep dive into three key categories: Auto, Finance, and Travel.
June 28, 2021
A shift is happening with consumers: they’re paying more attention to the sustainability practices of brands, and brand adaptation is essential. Microsoft Advertising Insights can help, with insights on the retail, travel, and automotive industries.
May 25, 2021
Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.