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Marketing with Purpose

June 2020

Webcast

Duration: 33 Minutes Availability: On-demand

Trust helps brands connect with people. It goes beyond protecting people’s data. It’s about understanding their values and making people feel recognised and respected. When you broaden your view on trust, you build loyalty and create business value. Especially in these challenging times, a trusted relationship for the long-term is paved with empathy, genuine service, and knowing your brand’s purpose in the interconnected world. That’s marketing with purpose.

The Acceleration of Brand Performance through Trust, Love, and Loyalty

In this webcast we are going to share with you the story of trust, love and loyalty and how marketers today should leverage trust as a building block to creating stronger brand relationships. Let’s be honest, the job of a marketer is becoming increasingly complex. With ever tightening privacy regulations, continually shifting consumer demands and saturated marketplaces that are becoming more and more challenging to stand out in, we all have our jobs cut out for us. It is becoming more and more important for brands to focus on building strong and lasting relationships with customers. We conducted this research as a tool to help, not only us as a brand, but also the brands we work with, build relationships with consumers that can withstand the ever changing consumer landscape.
 

Speakers

Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Microsoft Advertising. For the past three years, he has been responsible for bringing over a dozen new Bing Ads features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry. In his spare time he helps raise Nolan and Mila with his wife Chelsea. Say hello @steinbroeder.

Nora Xu

Group Marketing Manager

Microsoft Advertising

 

Kelli Kemery

Sr. Product Marketing Manager

Microsoft Advertising

Kelli spends her days researching consumer perceptions, adoption of new tech, influences on digital marketing and how advertising influences consumer behavior and perceptions. She has been in market research for over a decade, working with brands like YouTube, Capital One, Lenovo and more before joining the Market Intelligence team.