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Travel advertising insights and solutions

The Workday Consumer has logged in

Many suspected that the consumer journey had shifted, but to what extent and how? Microsoft Advertising commissioned a leading global research and advisory firm to conduct research and find out. Learn the new insights provided by the study.

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Connect with more travelers that could help grow your business

Microsoft Advertising reaches over half a billion people worldwide every month. Reach more of your travel customers on the Microsoft Search Network.

18.5%

share of the Australia desktop search market

46%

are planning to purchase a domestic vacation

19%

are planning to purchase an international vacation

56%

are under the age of 45

Reach highly valuable audiences

On the Microsoft Search Network, 47% of travel searchers have household income in the top 25%, so you can connect with audiences who are ready to engage and purchase online.

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The travel consumer decision journey

Travelers are moving from dreaming about vacations to researching, planning, booking, experiencing, and sharing their adventures. Explore how consumers are planning their vacations in this new age of travel.

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High-flying results for Air France

Performics partnered with Microsoft Advertising to help make Air France's paid media more efficient and agile. By utilizing the Microsoft Audience Network, we delivered higher conversions at lower costs.

Read the story

RVshare takes road to growth

Learn how Microsoft Advertising helped boost traffic for the RV rental marketplace by 76%.

Read the customer story

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