Travel advertising insights - Microsoft Advertising

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Many suspected that the consumer journey had shifted, but to what extent and how? Microsoft Advertising commissioned a leading global research and advisory firm to conduct research and find out. Learn the new insights provided by the study.

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Connect with more travelers that could help grow your business

Microsoft Advertising reaches over half a billion people worldwide every month. Reach more of your travel customers on the Microsoft Search Network.

18.5%

share of the Australia desktop search market

46%

are planning to purchase a domestic vacation

19%

are planning to purchase an international vacation

56%

are under the age of 45

Reach highly valuable audiences

On the Microsoft Search Network, 47% of travel searchers have household income in the top 25%, so you can connect with audiences who are ready to engage and purchase online.

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Create and manage Travel ads easily

Turn “lookers into bookers” with greater ease and create engaging travel experiences for your customers.

Tours and Activities Ads

Sell more tours by targeting millions looking for things to do.

Hotel Price Ads

Reach high-value travelers who are ready to book now.

The travel consumer decision journey

Travelers are moving from dreaming about vacations to researching, planning, booking, experiencing, and sharing their adventures. Explore how consumers are planning their vacations in this new age of travel.

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High-flying results for Air France

Performics partnered with Microsoft Advertising to help make Air France's paid media more efficient and agile. By utilizing the Microsoft Audience Network, we delivered higher conversions at lower costs.

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RVshare takes road to growth

Learn how Microsoft Advertising helped boost traffic for the RV rental marketplace by 76%.

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How to get started

Extend your business reach with Microsoft Advertising. Our advertising solutions and tools can help save you time, money, and boost your travel advertising performance.

AUDIENCE TARGETING TOOLS

Connect to the customers that matter most to you and deliver real business value with Microsoft Advertising audience targeting tools.

MICROSOFT AUDIENCE NETWORK

Reach target audiences with high-quality native ad placements on Microsoft properties like MSN, Microsoft Outlook, and Microsoft Edge.

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Travel advertising insights and solutions