Retail continues to grow on Microsoft Search Advertising, with Variety stores and Home & Garden subcategories seeing the highest share of online sales.
Clicks are also seeing similar patterns.
Retail clicks grew 35% year-over-year (YoY) as consumers moved online due to restrictions and seeking a safe way to shop.
Despite lockdown restrictions easing, this growth has continued, with Retail conversions up by 2% YoY (this in addition to a 128% YoY increase last year).
And with end-of-financial-year related searches growing 141% YoY, Department Stores and Apparel are seeing particularly strong seasonality.
Be sure to utilise products such as Microsoft Shopping Campaigns and Dynamic Search Ads to maximise impact with your campaigns.
Download the insights for the full end-of-financial-year trends.