Pioneering a better future together Article , Success stories Leveraging search to grow client businesses Search is powering brands to reinvent themselves Kenshoo is a technology platform that enables brands to plan, activate and measure effective marketing across the most engaging digital channels and publishers. They work with some of the world’s largest global brands, providing data-driven insights and optimisation technology to help make informed decisions and scale performance. Kenshoo team members talking about the importance of marketing with purpose Kenshoo’s focus is on being true to their customer’s goals and values. They achieve this by empowering clients with data they can trust, insights they can use, and impact they can measure – which is what they call ‘Total Market Intelligence’. That impact is amplified by partnering with Microsoft Advertising and leveraging their in-depth understanding of audience and marketplace insights to deliver personalised experiences that make every connection count. As an Elite Technology Partner with Microsoft Advertising, Kenshoo is often first-to-market with new innovations in their mission to help clients leverage the power of search and unlock growth opportunities. Because of their excellence in partnership that is demonstrated through engagement, revenue growth, and scale of joint activities, Microsoft Advertising granted Kenshoo the ‘2020 Technology Partner of the Year’ award. At the end of the day, we are pushing search forward, which continues to be the most important channel in almost every single one of our advertisers. — William Martin-Gill, Chief Strategy Officer, Kenshoo Reaching customers in more meaningful ways Uniquely positioned by the breadth of data available to them across critical platforms, Kenshoo is set up to help clients succeed in unique ways. Kenshoo has the top resources available to help companies figure out exactly how they should be spending their money for the best value and return for their goals. “We are always looking at ways to help our clients reach consumers in a much deeper and more meaningful ways than they have in the past,” says Paul Vallez, SVP & General Manager of Partnerships, Kenshoo. True to their ideals of empowering clients through Total Market Intelligence and aligning with client goals, Kenshoo provides cutting-edge data and insights available to help marketers achieve top performance. These next-level insights that Kenshoo delivers give marketers a deeper and more meaningful look into consumer wants and needs. Always looking ahead, Kenshoo is focused on finding new solutions and hacking new ways to grow. They seek to find new solutions not only internally, but with partners as well. A partnership built on trust As an organisation, Kenshoo deeply believes in trust. Trust is the foundation in which everything Kenshoo does is based upon, and they look to build and deliver trust with both their clients and partners. Throughout years of partnership between Microsoft and Kenshoo, both organisations have grown and pushed each other to become better, always with the benefits of their joint clients and customers as the goal. The relationship that the two companies have built is based on trust that is engendered by the values they share. Kenshoo also leans on Microsoft to help build trust with their customers. They work jointly with Microsoft to grow accounts and make them more successful, maximising ROI through innovation and new advertiser solutions. “When we bring Microsoft into the conversation with our customers, we can see that that relationship can be a difference maker,” says William Martin-Gill, Chief Strategy Officer. At Kenshoo, we value our ongoing partnership with Microsoft. We collaborate on a global level with the joint goal of delivering digital marketing solutions that enable our clients to drive growth for their businesses through innovative technology. — Sabina Warren, Sr. Product Marketing Manager, Kenshoo Pioneering a better future, together Kenshoo appreciates that Microsoft’s innovation in the paid search space allows them to continually find new ways to add value for customers with the best tools in the market. Kenshoo is currently reaping the benefits of increased investments in Microsoft Advertising shopping campaigns, experiencing a 38% YoY increase in spend from mirrored campaigns with a 67% increase in conversion rates.1 These shopping campaigns leverage product ads to display enriched, product-specific content, including images, price, ratings, and promotions. “At the end of the day, we are pushing search forward, which continues to be the most important channel in almost every single one of our advertisers,” says William Martin-Gill, Chief Strategy Officer. Beyond that, the Kenshoo team plans to continue to collaborate with Microsoft at every level, in every market in the world, as they continually seek to provide the best possible solutions for clients. “At Kenshoo, we value our ongoing partnership with Microsoft. We collaborate on a global level with the joint goal of delivering digital marketing solutions that enable our clients to drive growth for their businesses through innovative technology,” says Sabina Warren, Sr. Product Marketing Manager.