This year, Mother’s Day in Australia will occur on May 8. Microsoft Advertising Insights expects clicks for “Mother’s Day” to grow in the weeks preceding the holiday, ultimately peaking in the days before
Make sure to take action to capitalize on this growing consumer interest.
We recommend utilizing Microsoft Shopping Campaigns
to grow visibility. For relevant categories, up to 18% of clicks come from Shopping Campaigns. Also, include Dynamic Search Ads
in your campaigns to help extend their reach beyond your already existing keywords.
For additional tips and tricks on how to reach consumers this Mother’s Day, download the one-pager.