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Retail insights to capitalize on Mother’s Day

March 2022

  • Article
  • Retail
  • Seasonal trend
A woman sitting and working with her laptop holds a baby in a carrier and smiles while looking at her phone.
This year, Mother’s Day in Australia will occur on May 8. Microsoft Advertising Insights expects clicks for “Mother’s Day” to grow in the weeks preceding the holiday, ultimately peaking in the days before
Mother’s Day. Make sure to take action to capitalize on this growing consumer interest.

We recommend utilizing Microsoft Shopping Campaigns to grow visibility. For relevant categories, up to 18% of clicks come from Shopping Campaigns. Also, include Dynamic Search Ads in your campaigns to help extend their reach beyond your already existing keywords.

For additional tips and tricks on how to reach consumers this Mother’s Day, download the one-pager.

 Download the insights