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Search is more important than ever for retailers to connect with consumers. As eCommerce grows, retailers have an opportunity to better understand consumers through their search behaviour, driving both performance and insights for business recovery. Get the most out of your budget and return on ad spend this retail holiday season through industry insights, consumer trends, and actionable product information.

Holiday 2020 Insights Guide

COVID-19 has driven consumers online and boosted ecommerce growth. With more people searching online, brands have the opportunity to connect with consumers looking for their products and services this holiday retail season. Take a look at our Holiday 2020 Insights guide - Your pandemic guide to holiday sales success.
 Get the holiday guide

Retail Unwrapped Webcast

The holidays are different this year. From panic buying to the rise of online retail during the peak of the pandemic, people’s shopping habits and behaviours have vastly changed and are here to stay. While it’s difficult to forecast how retail will rebound from COVID, this shopping season will present its share of unique challenges and opportunities for retailers. Join us to understand impact of COVID on retail, past holiday trends, Holiday 2020 outlook, and Microsoft Audience insights to navigate this dynamic season, as well as some practical solutions, tips and key takeaways to help clients do more with less.

 Join the webcast

We’re ready to help you prepare for the holidays

Get started today with a New Advertiser Consultation and receive an ad credit for $100 when you spend $25.
 Schedule a free consultation

Search trends in the time of COVID-19

As the pandemic continues to have a farreaching impact, many businesses are navigating uncharted waters. Our goal is to help you with digital marketing insights and strategies to help reimagine and rebuild your business for success through the crisis and beyond.
 Get the COVID guide

Human-Centered Approach to Business

Because of COVID-19, brands across industries and markets are reevaluating their business models and rethinking how best to connect with consumers globally. Many have already started to shift to human-centered approaches, placing brand values at the core of how they do business.
 Watch the webinar

Meet the 2020 retail shopper thru paid search

At Microsoft Advertising we have been analyzing consumer behaviour during COVID. In this guide we share how consumers are using search to research more than ever, and how retail can benefit from search through paid search ads.
 Download the presentation

We’re ready to help you prepare for the holidays

Get started today with a New Advertiser Consultation and receive an ad credit for $100 when you spend $25.
 Schedule a free consultation

Bose turns up the volume on holiday sales with paid search

Bose needed to keep their products and brand top of mind in what had recently become a competitive noise-cancelling headphone market. This meant getting in front of holiday shoppers who hadn’t yet made purchase decisions.
 Read the story

The Psychology of Inclusion

In this whitepaper, we summarize our 5 key inclusive research insights, from how inclusive advertising drives trust and inclusive business drives loyalty, to how an inclusive business strategy and advertising can make a meaningful difference with consumers.
 Download the whitepaper

Building business value through trust, love and loyalty

At Microsoft Advertising, we set out to discover what trust means to consumers, especially the role it plays in driving purchase consideration. Eighty-five percent of consumers told us that they won’t purchase from a brand they don’t trust. How can brands learn from the psychology of friendship to acquire and retain consumers?

 View the blog post

2020 Holiday Guide Key Tips & Dates

As you’re planning your 2020 holiday campaign, Microsoft Advertising wants to share consumer behaviour and shopping trends to help you capture the top shopping and click days in your campaign.
 Get the guide

We’re ready to help you prepare for the holidays

Get started today with a New Advertiser Consultation and receive an ad credit for $100 when you spend $25.
 Schedule a free consultation

The Art & Science of Shopping Campaigns

Want to drive more customers to your products with engaging retail experiences? Learn how Shopping Campaigns showcase products in impactful ways that can include multiple product images, price changes and product promotions.
 Join the webcast

Retail shopping campaigns analysis

Shopping is seeing more clicks for less money meaning better efficiency, and shopping clicks have trended up in most categories while CPCs have fallen.
 Get the presentation

Shopping campaigns for retail holiday

Drive more customers to your products with engaging retail experiences through shopping campaigns. Product Ads showcase products in impactful ways that can include custom images, pricing or your company name – putting searchers closer to making a purchasing decision even before they click. Why use Product Ads?

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Become a retail shopping expert

The holiday season is coming up! Get the most out of your budget and return on ad spend this season by becoming a retail shopping expert. Complete the Microsoft Shopping Campaigns Learning Path to learn how to build your campaigns on the Microsoft Advertising Network.

 Start your Learning Path

Shopping Holiday Edition | Part 1

Join us for an hour of all things Shopping in the first session of this two-part special. We will focus on key 2020 Holiday Season trends, and how to best optimize the feed for volume and ROAS.

 Join us