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Retail and holiday advertising insights and resources

Retail trends and insights: Consumer behaviour and the shopping resurgence

Watch The Download Episode 8 to hear about the latest retail search trends and solutions. Get insights on how to create engrossing retail experiences for your customers.

Watch the video

Gain access to a large addressable audience on the platforms they visit regularly

More than a billion people use Microsoft’s extended network for work and personal tasks, including Microsoft News, Bing, Edge, and Outlook.com, and partners AOL, Yahoo, CBS Interactive, Wall Street Journal, and Forbes.

100%

 

purchased an online product or service in the last week

57%

 

are under the age of 45

46%

 

have household income in the top 25%

9 million

unique desktop searchers on the Microsoft Search Network

Connect with shoppers who are ready to engage and transact

Reach people in a task-oriented mindset who have a higher buying power, spend more online, and are more likely to engage with ads to try new offers.

Learn more about our audiences

Webcast: eCommerce consumer shopping behaviours

Microsoft Advertising and Luth Research partnered together to conduct research and gain deeper insights into how search engine marketing (SEM) and eCommerce influence consumer behaviours and the online path to purchase.

Watch the webcast

How Crocs became the go-to shoe during the pandemic

“Paid search is one of our highest-performing channels globally. The return we saw through Microsoft Advertising accelerated during this time.”

— Adam Michaels, Chief Digital Officer at Crocs.

Read the interview

Leading fashion retailer achieves holiday success

The combination of Microsoft Audience Network and Product Audiences, drove a 182% higher ROAS than search alone.

Read the customer story

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