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Microsoft Search Network data

September 2021

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

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Australia

comScore market data for PC Users

175 million Monthly PC searches
9 million Unique PC users
18.1% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

58% use search engines for online product research

Brand discovery

39% use search engines for brand discovery

All demographics

Age

61% are under the age of 45

Gender

42% are female and 58% are male

Education

53% graduated from college

Income

41% have household income in the top 25%

Marriage

55% are married

Children

65% have children living at home

LGBTQ+

14% identify as LGBTQ+

Disabilities

40% report having a disability

Automobile

68% are planning to purchase an automobile in the next 3 months

Insurance

29% are planning to purchase insurance in the next 3 months

Auto demographics

Age

71% are under the age of 45

Gender

39% are female and 61% are male

Education

67% graduated from college

Income

59% have household income in the top 25%

Marriage

72% are married

Children

77% have children living at home

LGBTQ+

15% identify as LGBTQ+

Disabilities

52% report having a disability

Decision Makers

60% are business decision makers

Executives

21% are senior business decision makers

B2B demographics

Age

62% are under the age of 45

Gender

43% are female and 57% are male

Education

63% graduated from college

Income

58% have household income in the top 25%

Marriage

66% are married

Children

73% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

30% report having a disability

Health Insurance

26% are planning to buy health insurance

Mortgage

12% are planning to refinance

Finance demographics

Age

63% are under the age of 45

Gender

31% are female and 69% are male

Education

66% graduated from college

Income

48% have household income in the top 25%

Marriage

57% are married

Children

63% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

30% report having a disability

Domestic Travel

46% planning to purchase a domestic vacation

International Travel

19% planning to purchase an international vacation

Travel demographics

Age

56% are under the age of 45

Gender

43% are female and 57% are male

Education

58% graduated from college

Income

47% have household income in the top 25%

Marriage

58% are married

Children

64% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

36% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

57% are under the age of 45

Gender

43% are female and 57% are male

Education

57% graduated from college

Income

46% have household income in the top 25%

Marriage

56% are married

Children

65% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

37% report having a disability

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