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Microsoft Search Network data

October 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Australia

comScore market data for PC Users

214.1 million Monthly PC searches
10 million Unique PC users
20.2% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

55% use search engines for online product research

Brand discovery

38% use search engines for brand discovery

All demographics

Age

59% are under the age of 45

Gender

42% are female and 58% are male

Education

50% graduated from college

Income

39% have household income in the top 25%

Marriage

53% are married

Children

64% have children living at home

LGBTQ+

14% identify as LGBTQ+

Disabilities

41% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

33% are planning to purchase insurance in the next 3 months

Auto demographics

Age

74% are under the age of 45

Gender

39% are female and 61% are male

Education

57% graduated from college

Income

50% have household income in the top 25%

Marriage

67% are married

Children

69% have children living at home

LGBTQ+

19% identify as LGBTQ+

Disabilities

49% report having a disability

Decision Makers

51% are business decision makers

Executives

20% are senior business decision makers

B2B demographics

Age

59% are under the age of 45

Gender

39% are female and 61% are male

Education

61% graduated from college

Income

45% have household income in the top 25%

Marriage

62% are married

Children

69% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

30% report having a disability

Health Insurance

25% are planning to buy health insurance

Mortgage

11% are planning to refinance

Finance demographics

Age

48% are under the age of 45

Gender

33% are female and 67% are male

Education

67% graduated from college

Income

51% have household income in the top 25%

Marriage

56% are married

Children

66% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

20% report having a disability

Domestic Travel

39% planning to purchase a domestic vacation

International Travel

27% planning to purchase an international vacation

Travel demographics

Age

57% are under the age of 45

Gender

45% are female and 55% are male

Education

60% graduated from college

Income

47% have household income in the top 25%

Marriage

47% are married

Children

64% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

28% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

56% are under the age of 45

Gender

49% are female and 51% are male

Education

54% graduated from college

Income

39% have household income in the top 25%

Marriage

50% are married

Children

62% have children living at home

LGBTQ+

13% identify as LGBTQ+

Disabilities

36% report having a disability

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