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Microsoft Search Network data

December 2020

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

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Australia

comScore market data for PC Users

182 million Monthly PC searches
9 million Unique PC users
17.2% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

64% use search engines for online product research

Brand discovery

48% use search engines for brand discovery

All demographics

Age

58% are under the age of 45

Gender

42% are female and 58% are male

Education

46% graduated from college

Income

23% have household income in the top 25%

Marriage

48% are married

Children

40% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

29% report having a disability

Automobile

65% are planning to purchase an automobile in the next 3 months

Insurance

33% are planning to purchase insurance in the next 3 months

Auto demographics

Age

69% are under the age of 45

Gender

42% are female and 58% are male

Education

52% graduated from college

Income

27% have household income in the top 25%

Marriage

53% are married

Children

47% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

34% report having a disability

Decision Makers

58% are business decision makers

Executives

32% are senior business decision makers

B2B demographics

Age

60% are under the age of 45

Gender

35% are female and 65% are male

Education

57% graduated from college

Income

30% have household income in the top 25%

Marriage

53% are married

Children

50% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

27% report having a disability

Health Insurance

19% are planning to buy health insurance

Mortgage

10% are planning to refinance

Finance demographics

Age

62% are under the age of 45

Gender

35% are female and 65% are male

Education

73% graduated from college

Income

40% have household income in the top 25%

Marriage

63% are married

Children

41% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

22% report having a disability

Domestic Travel

40% planning to purchase a domestic vacation

International Travel

40% planning to purchase an international vacation

Travel demographics

Age

61% are under the age of 45

Gender

49% are female and 51% are male

Education

56% graduated from college

Income

32% have household income in the top 25%

Marriage

55% are married

Children

38% have children living at home

LGBTQ+

14% identify as LGBTQ+

Disabilities

22% report having a disability

Online Shopping

92% visited an online retail store in the past 6 months

Retail demographics

Age

60% are under the age of 45

Gender

44% are female and 56% are male

Education

46% graduated from college

Income

25% have household income in the top 25%

Marriage

50% are married

Children

41% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

30% report having a disability

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