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Reach more customers with both paid search and Microsoft Audience Ads

September 2018

  • Infographic
  • Research

Together, they deliver more eyeballs and clicks

Whether it’s cookies with milk or cake and ice cream, some things are simply better together. The same rings true for combining search advertising’s finest with the best of native advertising.

When used together, they can help marketers reach customers across multiple touch points of the user journey, and get high-quality clicks and conversions at scale. While native ads is a well-recognized ad format, we call them Microsoft Audience Ads. After all, it’s more about reaching the right audience and less about the ad type, right?

Ad spend is growing for native and search

In fact, it’s growing by double digits for both.

Chart illustrating 25 percent expected annual growth in native ad spending in the U.S. through 2019
Chart illustrating 11 percent expected annual growth in paid search ad spending in the U.S. through 2020

Looking to increase impressions and capture more purchase intent?

Using native and paid search ads together can help you get results at scale.

Bar graph showing that consumers viewed native ads 53 percent more frequently than they viewed display ads
Bar graph showing that searchers on Bing who saw a brand’s ad showed 32% higher purchase intent even if they didn’t click on a brand’s ad.

What’s boosting the performance behind Microsoft Audience Ads?

Artificial intelligence (AI) and the Microsoft Graph – which is built on rich consumer understanding through robust data sets, including search and web activity, demographic and consumer data, and global LinkedIn member profiles.

Graph showing Microsoft AI

Microsoft Audience Ads see phenomenal results

Image displaying text that says Microsoft Audience Ads see 4.5 times higher CTRs than traditional display ads.

Don't take our word for it.

Image displaying text that says Microsoft Audience Ads have allowed our business to be in front of tens of thousands of users with minimal setup time. Quote is attributed to Vivian Dang, senior director of marketing analytics at American Advisors Group

To learn more about how Bing Ads is combining the best of native and search and get data on the results, download the “Paid search and Microsoft Audience Ads” infographic.

Download the infographic Opens in new window

Stein Broeder

Sr. Marketing Communications Manager, Microsoft Advertising

  • Infographic
  • Research
  1. eMarketer, US Native Digital Display Ad Spending, 2016-2019, March 2018.
  2. eMarketer, US Digital Ad Spending, by Format, 2016-2021, October 2017.
  3. Sharethrough/IPG Media labs, http://www.sharethrough.com/resources/in-feed-ads-vs-banner-ads/.
  4. Microsoft, Brand Impact of Search Study, 2016; comparison of U.S. searchers on Bing who saw a brand’s ad to those who didn’t see a brand’s ad. The confidence level is at 90%.
  5. Results provided to Bing by American Advisors Group, May 2017. American Advisors Group is a lead-generation mortgage lending company.