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Microsoft Advertising festive season checklist 2021

September 2021

  • Article
  • Planning tools
  • Retail
  • Seasonal trend

‘Tis the season! Time to get ready for the upcoming festive season shopping season.

Microsoft Advertising has created a handy festive season checklist to help you prepare for a successful 2021 festive campaign season. In this checklist you'll find tips for optimising last year’s campaigns, allocating budgets, implementing features like In-market Audiences, Dynamic Remarketing and Similar Audiences to reach your target customers, and automating part of your product offerings with Smart Shopping Campaigns (new) to target customers who are more likely to convert at higher revenue values.

 Download the checklist