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Reach customers shopping for domestic appliances

July 2017

Planning your campaign to reach the ideal online shopper looking for domestic appliances? Take a look at our latest report on consumer behaviour and trends over the past year and utilise the data to plan upcoming Bing campaigns. A few of the key insights include:

  • Online shopping, sale and discount related search terms when shopping online are a key driver for customers.
  • Australian shoppers are savvy and want value for money, so the for both online stores and brick & mortar stores.
  • Australians often prefer to inspect in-store before purchasing.

To help launch your campaigns based on up-to-date data and reach the right audience, download the complete Domestic Appliances Insights for 2017.