Consumers don’t want to engage with technology; they want to engage with you through technology. They want to engage with brands who know them, help them, and who care. Consumers expect to reach out and engage directly 24/7/365.
The trends are clear. Consumers are about to engage with conversational interfaces more than ever before, and EQ will continue to be an essential ingredient to maintaining successful relationships.
Are you prepared with a conversational AI strategy that infuses your knowledge (IQ) while creating an emotional connection (EQ)?
This report is based on research done by Bing Ads Market Intelligence in partnership with iProspect, with references to other relevant studies in the area.