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Australia holiday travel trends

November 2021

It’s time to engage with summer travellers, and Microsoft Advertising Insights is here to help. With 51% of Australians actively researching their next holiday, it’s no surprise that travel searches reached a 15-month high and surpassed 2019 volumes in August.

As vaccination rates increase, Australians are searching more for travel attractions and destinations. Major subcategories such as family vacation and travel, car rental services, and historical sites are seeing the fastest month-over-month search growth. Last-minute travel searches also picked up in the first two weeks of December and January last year, with the highest searches occurring just before school reopenings. Implement features like Remarketing and In-market Audiences to effectively target users in-market for travel.

Download the full insights for product recommendations to best engage with summer travel searchers.

 Download the insights