Between April and July, an average of 46,000 half-price fares are estimated each week to and from 13 regions in Australia. This has resulted in a spike in travel clicks and Microsoft Advertising Insights is here to help you plan accordingly. We’ve seen searches containing ‘flights’ grow 16%, and ‘cheap flights’ grow even more at 26%.
We recommend you take three key actions to best reach your audience during this time:
- Invest in upper funnel keywords to improve the likelihood of connecting with your consumers in initial phase of their travel journeys.
- Adjust your campaign budget to capture the increased demand for travel post the half pricing announcement.
- Improve your keyword coverage with Broad match and Dynamic Search Ads to capture the upcoming surge in demand.
Download the infographic for more information on the 13 regions affected and how you can best reach your consumers as they plan their travel.