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Microsoft Advertising Activate: Wrap-up

The Microsoft Advertising Activate set.

Thank you to all our Partners who were able to join us at Microsoft Advertising Activate 2022! Activate is an exclusive, annual partner event and benefit for members of the Microsoft Advertising Partner Program. This year we focused on three actionable pillars we know matter most to our SMB Agencies and Channel Partners: Insights, product roadmap, and optimisation strategies. You can still catch up on all the action by watching Activate on-demand!

We’re proud to reveal our Microsoft Advertising Global Emerging Partner of The Year—Searchlab Digital!


Searchlab logo.

We also happily announced our April Microsoft Advertising Partner Celebration winners and finalists:

Australia/New Zealand

Grow NZ Business

Asia Pacific WINNER | April

121 Group

Asia Pacific FINALIST | April


1UP Digital Marketing

Canada WINNER | April


Rivia Digital

France WINNER | April


SlopeLift GmbH

Germany WINNER | April

Online Rebellion | Rebel GmbH

Germany FINALIST | April


050 Media

Netherlands WINNER | April

United Kingdom

Wriggle Marketing

United Kingdom WINNER | April

Soap Media Ltd

United Kingdom FINALIST | April

Planit Scotland

United Kingdom FINALIST | April

United States of America

Searchlab Digital

United States WINNER | April


United States FINALIST | April

Congratulations to all our winners and finalists, and a huge thank you to those who submitted nominations! See all our September 2021 celebrated partner winners and finalists.

If you’re interested in joining the Microsoft Advertising Partner Program, please apply at, so that you’re eligible for the next round of celebrations. If you’re already an enrolled partner, stay connected with us and up to speed on all things partner-related by joining the Microsoft Advertising Partner community on LinkedIn.

Check out some of our other camera-worthy moments from Microsoft Advertising Activate!

Collage of different photographs of our hosts and speakers.

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