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Microsoft Advertising Blog

Tina Aird

Senior Marketing Manager, Microsoft Advertising

BLOG POSTS BY Tina Aird

Page 1 of results

Finding the perfect balance between friction and reward

In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.

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Decorative image of a montage of multicolored hearts with the Microsoft Audience Network logo and title 'Happy Valentine's Day -  Share the love'.

Celebrate with us and ‘share the love’

Through the ‘Share the love’ campaign, clients got to highlight their commitments to customer success and how Microsoft Advertising supports that. But ultimately, they got the chance to spread some love and positivity across our social media channels.

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Decorative image of a montage of multicolored hearts with the Microsoft Audience Network logo and title of campaign 'Share the love'.

Share the love - Microsoft Audience Network

With Valentine’s Day around the corner, it is time to pause and think about someone or something you love. Are you looking to buy a loved one a gift? Book a romantic trip away? Or treat yourself with a brand you love or a new experience? Either way, we are here to help advertisers cut through the noise and stand out from the crowd.

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Watch: Reimagining Retail - Sustainability.

Living and buying sustainably has gained even more momentum throughout the year, but what role does this play in the consumer’s buying journey?

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