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Microsoft Advertising Blog

Stein Broeder

Sr. Marketing Communications Manager, Microsoft Advertising

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BLOG POSTS BY Stein Broeder

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5 emerging trends in digital disruption

The word ‘disruption’ has had a makeover. It used to mean something unpleasant. But in the age of AI, disruption means new technology making life easier and more fun for consumers. For marketers, disruption still brings challenges. Don’t panic. It also sparks opportunity, and Bing is here to help.

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Evolving your strategy from keywords to audiences

The industry is buzzing. Why? Because there’s been a seismic shift in paid search marketing from keywords to audiences. It’s true. While keywords are still important, it turns out that audiences are even more critical when it comes to fine tuning your marketing strategy.

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Take a crash course in AI for marketing

How much do you know about using Artificial Intelligence (AI) software to improve your marketing? Knowledge is power, and Bing Ads wants to help you capture a larger audience and market your business or services successfully. Take a look at the three resources below: Together they can help you understand and use marketing AI to reach more customers and build stronger relationships.

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