Microsoft Advertising Blog
6 Sustainable Ad Strategies for Publishers to Drive Performance with Microsoft Monetize
Reduce environmental impacts of ad inventory while maintaining revenue with Monetize and these 6 key sustainable ad strategies for publishers.
How Publishers Can Get Started with Sustainable Ad Strategies
Here’s how to achieve sustainable digital advertising by reducing carbon emissions while maintaining return on ad spend.
The future of AI personalization is inclusive, part 2: Reimagining audience engagement with emotional intelligence
In today’s fast-moving, AI-driven world, personalization isn’t just a nice-to-have—it’s essential.
The future of AI personalization is inclusive
Your guide to advanced AI personalization in advertising
You're creative, not AI: your guide to advertising image prompt mixology
Let’s explore creating AI-generated images for use in your marketing and advertising to accelerate your creative process and boost ad performance by applying the right mix of insights and methods of engaging with generative AI. Outlining a few use cases, we’ll explore some key ideas to create AI-generated advertising images that have performance insights mixed right in.
Inclusive prompt engineering: How to boost your ad performance with better copywriting
By using – Microsoft Copilot’s generative AI, strategic prompt engineering skills, and inclusive advertising insights – advertisers can save time and effort.