Mareike Zollner

Transparency is the value most demanded by consumers, and it can be fundamental to driving purchases and loyalty. Learn why brands need to prioritise consumer values, like authenticity, to adapt to modern consumer sentiment to achieve success.

In the latest Open Perspectives Unplugged session, travel experts Remona von der Zon, Sustainability and Reporting Manager at KLM, Jerôme de la Chambre, Sustainability Manager at Landal GreenParks and Microsoft’s Digital Advisor for Travel and Hospitality Alejandra Attal explored “Sustainable Travel - the Future of Tourism”.