Microsoft Advertising Blog

Upcoming changes to Hotel Center subaccounts
Starting February 6, 2024, we’re introducing an exciting new way to run your Lodging campaigns from Microsoft Advertising.

New Baidu partnership and touchpoints to reach your customers
Discover how you can reach more of your customers through Microsoft Advertising’s new touchpoints.

New bid strategies for Audience ads and other product updates
Learn about our new bid strategies for Audience ads: Maximize Conversions and Target CPA.

Audience Ads updates and other product news for October
With Microsoft Audience Ads, you can target your ideal audience based on Microsoft’s understanding of their interests and consumer intent signals

Audiences in Editor and other product updates for September
This month’s top story: Audiences in Microsoft Advertising Editor are now available in all markets!

Performance Max open beta and other updates for August
Performance Max (PMAX), a new campaign type that perfects creative and targeting combinations through automation—now in open beta for advertisers worldwide.